Fresh web design for sustainable agriculture

Client: Field to Market, The Alliance for Sustainable Agriculture

Field to Market is a non-profit trade alliance that champions sustainable agriculture across the supply chains for food, fiber and fuel. Their goal: enroll 20% of productive acres of U.S. commodity crops in their program by 2020. To meet that goal and live out their vision, a new website with a suite of improved functions was a must-have for attracting and engaging new alliance members.

Client Challenge

Position Field to Market as the leading sustainable agriculture initiative in the U.S. by creating a modern new website that helps them meet their goal and live out their vision.

Shelton Strategy

We mapped, designed and developed a modern new website and private member portal that allow Field to Market to effectively create opportunities across diverse industries and stakeholder groups for collaboration, cross-pollination and continuous improvement.

The design was tailored to bring a fresh, approachable feel to the organization, with custom watercolor pieces used throughout. The site is 100% mobile responsive and built in WordPress. It includes multiple interactive avenues for interested parties to explore the organization’s activities and resources, while the private member portal allows for thoughtful collaboration.