Fresh web design for sustainable agriculture

Client: Field to Market, The Alliance for Sustainable Agriculture

Field to Market is a non-profit trade alliance that champions sustainable agriculture across the supply chains for food, fiber and fuel. Their goal: enroll 20% of productive acres of U.S. commodity crops in their program by 2020. To meet that goal and live out their vision, a new website with a suite of improved functions was a must-have for attracting and engaging new alliance members.

Client Challenge

Position Field to Market as the leading sustainable agriculture initiative in the U.S. by creating a modern new website that helps them meet their goal and live out their vision.

Shelton Strategy

We mapped, designed and developed a modern new website and private member portal that allow Field to Market to effectively create opportunities across diverse industries and stakeholder groups for collaboration, cross-pollination and continuous improvement.

The design was tailored to bring a fresh, approachable feel to the organization, with custom watercolor pieces used throughout. The site is 100% mobile responsive and built in WordPress. It includes multiple interactive avenues for interested parties to explore the organization’s activities and resources, while the private member portal allows for thoughtful collaboration.

Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.