Upselling isn’t easy – so we made a tool

CertainTeed wanted to help builders/contractors engage their customers more easily and effectively on the topic of insulation. We’d already had great results with a consumer-facing digital campaign for CertainTeed, so we decided to take their digital presence a step further by developing an online Insulation Selection Tool.

We created this mobile-friendly, web-based tool to help consumers realize how crucial insulation is to making a home healthy and comfortable – and to help builders/contractors upsell insulation more easily. By aiming for both of these goals, we helped position CertainTeed as the go-to insulation solutions provider.