Aligning brand and story
Kohler needed a way to tell its sustainability story that would line up with its reputation as a luxury brand. After digging into Kohler’s brand culture, reputation and processes with key stakeholders, we realized Kohler’s high standards would be the key to relating Kohler’s sustainability commitment in a believable way.
The communications platform we created, “Believing in Better,” connected Kohler’s long-held commitment to improving its products and processes with its commitment to making the world a better place. We advised Kohler how to bring Believing in Better to life and created communications guidelines so that all Kohler associates across business divisions could speak confidently about sustainability in any context.
As a result of our efforts, Kohler adopted our environmental sustainability platform for their overall stewardship positioning, which comprises community involvement, workplace responsibility and the arts, as well as sustainability.