Efficiency in real life

Client: Ameren Illinois

Ameren Illinois had a sneaking suspicion they weren’t sending the right messages about their energy efficiency programs, and so hired us to figure out how to maximize program awareness. After digging into this challenge with a customer survey, we realized customers were turning a deaf ear because they thought their 50+ year-old homes were already efficient. If they heard from a new voice – not their utility talking at them about programs – they’d tune in, especially if that new voice were an actual customer describing how Ameren Illinois had helped her save energy and money.

We interviewed residential and business customers who’d taken control of their energy use through Ameren Illinois’ energy efficiency programs, capturing their honest responses, situations and interests. Audiences listening to and reading these customers’ stories found that they could relate to their former energy woes – and realized that Ameren Illinois was ready and able to help them achieve similar successes.

Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.