Make your sustainability report work harder for you.
You’ve worked all year long to gather stories that bring to life all your company’s great work in sustainability. But then those great stories sit, buried in a report, which is buried on a website, that few people will ever see and read. Disappointing, to say the least.
Some companies even go so far as to label that act of having a sustainability report on a website as “communications.” It’s not. It only becomes communications – and it can only be leveraged so people want to buy from you, work for you and invest in you – if you take the stories out of the report and amplify them via a strategic communications approach.
In fact, that content could be pulling double duty to drive reputational value through social posts, white papers, articles, and internal communications to excite your employees (and future employees).
Chances are your company is doing a lot of good, but you aren’t getting full credit for it.
That’s why it’s critical to work with an experienced communications agency that’s an expert in sustainability. At ERM Shelton, we do more reporting + comms than anyone else, and we’ve been doing it longer than anyone else. It’s why the world’s largest companies trust us to get it right. Expertise matters.
We know where things have been and where they’re headed. That includes tracking trends, ever-changing regulations and the constantly-evolving nuances of greenwashing. From employee communications to ongoing social content calendars to full-blown cross-channel campaigns, we can give your sustainability content the visibility it deserves and your company the credit it deserves.
If you’d like to learn more, we’d love to have a conversation and share our perspectives and hear more about your company and challenges. Complete the form and we’ll take it from there.