Food waste is a problem that affects us all. Every year, 72 billion pounds of food waste end up in landfills and incinerators – and nearly 40% of it comes from consumers.
On top of this, there are immense amounts of water, soil, fertilizer and labor that go into food production that ultimately go to waste. Food production is costly, and so is its disposal.Fortunately, there are a number of companies putting a stop to food waste, including Walmart, Kroger
and Leprino Foods, a global supplier of milk and dairy products.
Their strategies for ending food waste are quite creative, ranging from practical, small changes that get big results to entire sustainability campaigns and scientific innovations.Walmart, for instance, has switched to “Best if Used By” labels to prevent premature disposal of food; they also replace individual cracked eggs instead of disposing of full packs. Meanwhile, Kroger has launched the Zero Hunger, Zero Waste initiative to divert surplus food to areas where it’s needed most; they’ve also committed to zero food waste by 2025. Similarly, Leprino Foods has experimented with applying leftover lactose from dairy production toward sustainable agriculture and soil management. And Swedish grocery retailer Coop has started a campaign to teach people to smell their milk
rather than trusting the expiration date.Consumers love a good story – and they love to be filled in on all the exciting and unique ways in which brands are making a difference. The story could be as unique as using leftover lactose to improve soil quality or as simple as teaching consumers the difference in odor between fresh and spoiled milk. These are the sustainability stories that customers remember. And, more importantly, by telling these stories, you get to alleviate their guilt about food waste. And that gives consumers a massive reason to love your brand.