Telling your sustainability or CSR story – some great, recent examples

by Feb 18, 2016

If you’re a regular reader of ours, you’ve seen our most recent stats that bear out that sustainability is now a mainstream, basic expectation of consumers and business purchasers:

  • 69% of Americans say a company’s environmental reputation impacts their purchase decisions.
  • 33% can think of a time when they’ve purchased – or not purchased – a product because of the manufacturer’s environmental reputation … and 77% of those people can actually name the brand/product.
  • 59% say a company’s CSR activities positively impact their purchase decisions.
  • And on the B-to-B side, 82% of business decision-makers say sustainability is important in corporate decision-making, and 67% say environmental performance is important in product selection.

Great! Now, what are manufacturers and brands doing with those insights? Below, we’ve compiled a list of a few excellent recent examples for your viewing pleasure. Now, these are not Shelton Group clients, so we can’t tell you the specific sales and marketing results. What we can tell you is that they’re all scoring impressive numbers in terms of exposure via social media:

Always – #LikeaGirl, released January 2015

  • Reach of 5 million via social media

Unilever – Farewell to the Forest, released August 2015

  • Reach of 2.4 million via social media

H&M – Close the Loop, released September 2015

  • Reach of 22 million via social media

WeatherTech – Resources, re-released February 2016

  • Reach of 710,000 via social media

Sustainability and social responsibility ARE reasons for someone to love a brand. So it’s not enough to do the right thing, you need to talk about it in a powerful, meaningful, singular way – and in a way that ties to your brand and engages your buyers.

Of course, if you’d like help with that, we’re only a phone call away.

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About the Author

Suzanne Shelton

Where Suzanne sees opportunity, you can bet results will follow. Drawing on her extensive knowledge of both the advertising world and the energy and environment arena, Suzanne provides unparalleled strategic insights to our clients and to audiences around North America. Suzanne is a guest columnist in multiple publications and websites, such as GreenBiz, and she speaks at around 20 conferences a year, including Sustainable Brands, Fortune Brainstorm E and Green Build.

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