3 ways to leverage your sustainability story with your employees
- 58% consider a company’s social and environmental commitments when deciding where to work. That number jumps to 79% for Millennials only.
- 55% would choose to work for a socially responsible company, even if the salary was less – and that’s true for 76% of Millennials.
- 51% say they won’t work for a company that doesn’t have strong social or environmental commitments.
- 70% would be more loyal to a company that helps them contribute to social and environmental issues; 83% of Millennials say so.
- One of her company’s client’s, Caesars, has borne out a correlation between increased employee engagement and increased customer loyalty. (You can buy the Harvard Business Review case study here.)
- Aon Hewitt, the HR consultancy, found that a 5% increase in employee engagement is linked to a 3% increase in revenue growth in the subsequent year.
- Map your existing employee communications materials. Look at every channel you’re using to communicate with employees, look at every piece of communication and integrate sustainability with the same frequency as the other key messages.
- Professionalize Green Team participation. Don’t have these teams just be fun volunteer things that people participate in because the environment matters to them. Make these teams be a vehicle for professional growth and advancement. Then people will participate not just because they care but because their participation will help their careers.
- Unleash innovation ideas more systematically. Many companies will send out general employee communications asking, “What should we do about sustainability?” These can cause some employees to mutter under their breath, “For the 47th time, we should add composting into the break rooms.” Instead, make the request specific and set up a challenge around it, i.e., “We’re looking for specific ideas to reduce packaging for these three products. Submit your ideas and we’ll ask your colleagues to vote for the best one.” In other words, identify a specific problem for folks to solve vs. asking them to add to the suggestion box.