If we want to create a low-carbon future, we’ll all need to migrate from fueling our lives with natural gas to using electricity instead. We’ll have to start using electric heat pumps, stoves, ovens and water heaters for our daily needs. That sounds easy … but people are pretty attached to the way they’ve always done things. So how do we get people to make the shift?
In ERM Shelton’s latest research, we examine:
- How people view natural gas versus electric for heating their homes, water and cooking their food
- What makes people want to keep natural gas
- The three types of natural gas users, and who is willing to go electric
- What they care about that could persuade them to make a switch
- And lastly, how we need to communicate to recruit more people for a low-carbon future
In this report, we compare the task of getting people to choose electric options to recruiting them for a job at “Electrification, Inc.” Through this lens, you’ll gain a critical glimpse into the American minds that are making decisions around energy sources that will ultimately determine our carbon future.
Download our report Electrification Inc.: Recruiting for a Low-Carbon Future today for important insights into how you should be driving behavior change.