United We Understand

Eco Pulse™ 2017 Special Report

Reaching More Americans Through Sustainability

 

There is no question that the number of ideas that Americans can agree on is shrinking – every day we hear about how divided we are as a country. We also know sustainability and the environment are topics that can trigger divisiveness, so we wanted to learn if there was any common ground that offers a way for a brand’s sustainability messaging to resonate with all Americans.

Discover the words and ideas that unite.

In our latest report, we uncover the sustainability terms that Americans agree on, regardless of their political affiliation.

In this report, you’ll learn:

 

  • What terms resonate when it comes to sustainability
  • Which values your brand can align with
  • How to increase purchase consideration and loyalty

Insights at a glance

 

Once you fill out the form, you’ll see interactive graphics that reveal the detailed results for some of the most compelling questions we asked. Discover the key takeaways in a new visual way.

  • Get Your FREE Copy

Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.