Brands & Stands

Social purpose is the new black

How can your company stand and deliver?

 

Eighty-six percent of consumers believe companies should take a stand for social issues – and they’re ready to support that stand with their purchases.

But don’t fall for just anything. To truly connect with consumers, choose the cause that fits your company best.

In our new report, you’ll see why committing to a little black dress of a social purpose is the way to go – rather than what’s currently en vogue (i.e., in the news). Plus you’ll discover how to get started and earn greater brand recognition for your efforts.

In this report, you’ll learn…

 

  • How consumers feel about companies pushing social purpose
  • What types of social causes consumers most want companies to address
  • How well consumers actually remember which brands take which stands
  • How taking a stand on social issues can create connection with, and win loyalty from, consumers
  • How social responsibility and environmental causes fit into the bigger picture of brand relationships with consumers
  • Get Your FREE Copy

Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.