And now for something completely different
Shelton Stat of the Week
67% of people in America say a company’s involvement in social issues or its nonprofit partnerships has a moderate to very strong impact on their purchase intent. — Eco Pulse®, 2023 (Global)
Because Shelton Group is the country’s leading marketing communications agency entirely focused on sustainability, our blog and newsletter are entirely focused on sustainability communications. We cover what people think, feel, believe and expect related to people and the planet. We cover what topics your organization should focus on and what words you should use to tell your sustainability story. And we share lessons learned through our ongoing sustainability comms campaigns for clients.
But underneath all of that, one thing remains universally true: what you do and what you say has to be clever and interesting in order for people to pay attention to it. And do you know who’s a master of that?
So pour your favorite drink, hit play below and let Derek Pletch, our Creative Content Director, tell you all about it!
For some real world proof of Taylor Swift’s influence, just look at the recent news around her and the NFL. This Forbes article discusses the effects that Taylor is having on the viewership and fandom.
— Steptoe and ERM
People want to work for and buy from “good” companies making “good” products. But, as companies are getting “out there” with their stories and messages, rampant greenwashing is occurring – and class action lawsuits are on the rise. To learn more about how to avoid doing this, join us Wednesday, October 25, for an engaging discussion.
Buzz On Buzzwords
Find out what Americans think about sustainability, what different “green” words mean to them and how they interpret and respond to the jargon you may be using.