by Tim Wirtz Client Partner and Director of PR
Before I get into this post, I have to say I am a loyal United Airlines traveler, and I’ll be parking my butt in one seat or another for more than 16,000 miles in June alone. Don’t feel too bad for me though. Part of that travel is a trip to Hawaii. With that caveat Read More
by Suzanne Shelton CEO
I bought my two-year-old daughter a new pair of shoes this past weekend. It came down to the pink Converse low-tops vs. the pink TOMS Mary Janes. It was an easy choice for me. As I was cajoling Chloe to try on the TOMS Mary Janes (under some degree of protest), I said, “You know, Read More
by Matt Brass Art Director
Hyundai, the world’s fifth largest automaker, was poised for a sustainable marketing home run with its ground-breaking hydrogen fuel cell crossover, the ix35. So the ad agency Innocean, part of the Hyundai Group, stepped up to the plate. Ready, swing – this – If you keep up with the ad or auto worlds, you’ve likely Read More
by Suzanne Shelton CEO
There was no shortage of celebrities at this year’s Fortune Brainstorm Green conference. Harrison Ford started us off, talking about the work of Conservation International, Adam Gardner of Guster filled us in on Reverb, his new company designed to make concerts more sustainable, and will.i.am brought us to a close today. I think will.i.am was Read More
by Tim Wirtz Client Partner and Director of PR
Marketing and Implementation: Strategies to Supercharge Your Programs is the theme of this year’s AESP Spring Conference & Expo. Here are some takeaways from Day 1 about successfully marketing energy efficiency programs. When Corporate Communications runs EE marketing, the EE team often winds up without the marketing help they need. Corporate Communications departments at utilities Read More
by Pat Lorentz Senior Insight Planner
I first became aware of bamboo’s potential as a renewable resource a few years ago. A good friend of mine was participating in a project called The Alabamboo Make and Ride, in which a team of young participants built bicycles using bamboo for the frames. Then, over the course of two months, the team rode Read More
by Larry Washington VP Creative
Your audience is invested in something. They’ve invested their time in things they love, their money in things they understand and their emotions in things they truly believe in. Your company or brand is also invested emotionally in something – that “something” being defined by things like company heritage, belief systems or even products. Read More
by Suzanne Shelton CEO
We’ve just released our Utility Pulse study showing the continued decline in consumer participation in energy efficiency. In fact, we’re so concerned about this downward trend, we’re hosting an entire webinar on it next Thursday (click here if you’d like to attend). Yesterday I was interviewed about this topic and the interviewer said, “I haven’t Read More
by Lee Ann Head VP Research
You know the old saying, “Give a man a fish and you feed him for a day, teach a man to fish and you feed him for a lifetime”? We think that this saying applies to energy efficiency. We have long tracked a large socioeconomic divide between the “haves” and the “have-nots” when it comes Read More
by Lee Ann Head VP Research
We recently wrapped up analysis of our 2013 Utility Pulse study, in which we uncovered a wealth of information about the sometimes rocky relationship Americans have with their electric and natural gas utilities. While I’d like to spare the feelings of our utility industry readers, it’s hard to sugar-coat the statistics: Many Americans just don’t Read More