Shelton Insights

Our take on the ever-shifting landscape of energy and the environment – and the strategies you need to market your commitment to sustainability.

Stay the course. And then change it.

I talk with a lot of people working in energy and the environment every week. And for the most part, when I ask the pointed question, “How is your company responding in the wake of the Trump administration’s stated plans to back away from the Paris Accord and the...

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The Fun, the Bold, the Risky: Super Bowl Ads

The sustainably focused Kia Niro ad stole the show for laughs in my highly unscientific focus group (the 16 people eating pizza in my living room). It was quick, hilarious and an indirect rip-off of Follow the Frog, which we at Shelton Group have pointed to for years...

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The Mainstreaming of the Circular Economy

If you read our insights regularly, this won’t be a news flash: Most of us can recall a time when we’ve considered a company’s environmental record as we’ve made a product purchase. About a third of us have actually chosen or not chosen a product based on a company’s...

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Homebuyers Want “Better”

I recently spoke at the International Builders' Show, along with two successful residential homebuilders, in a session called “Taking the Mystery Out of Marketing High Performance.” While we had not compared speaking notes, all three of us ended up sharing,...

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It’s time to talk turkey about the environment.

Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizing, we said. Why take...

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2017: The Year We Start Doing

Shelton Group turned 25 years old last year, and 12 years ago we made the decision to be exclusively focused in the energy and environment space. That’s all to say we’ve been around the block a few times, and we’ve heard some of the same reactions to our insights,...

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Why did we do it this way?

Somewhere long ago and far away, someone decided that the value proposition for energy efficiency was saving money. “Everybody loves to save money,” these energy efficiency marketers likely thought, “and since efficient products use less energy than conventional ones,...

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Sustainability Made Easy

Last week I wrote a blog post entitled, “Why do we keep making sustainability so hard?” and ranted a bit about the challenges of trying to actually own and charge an electric vehicle. In the interest of balance, I wanted to tip my hat to those companies out there...

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Why do we keep making sustainability so hard?

Years ago, I used to rant in this blog about how Americans said they wanted to buy greener cleaning products, but they either weren’t going to walk from the regular cleaning products aisle all the way back over to the Green Ghetto, or they didn’t even know it existed....

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Go Bold

Last week was a big week. Shelton Group celebrated its 25th year in business, we pulled together a small group of clients for two days of deep discussion around sustainability-related marketing at our annual Inner Circle Symposium, and then, of course, there was the...

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Dear Chipotle, It’s Me Again

Dear Chipotle, I just heard the bad news. For the fourth straight quarter, sales have fallen. Things are looking pretty bleak. But maybe the reason I, and thousands of others, haven’t frequented your establishments lately is because you haven’t been telling us what we want to hear.

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Conservatives are sliding under the climate change tent. How do we keep them there?

Over the years, I have had some “lively” dinner conversations about politics and public policy with my family. Last year’s Saturday Night Live Thanksgiving Miracle skit particularly resonates. In recent years, as I have gotten older (and hopefully, wiser) I’ve put more effort into keeping the peace, particularly with my husband’s older brother, a staunch conservative who owns a cigar store. While I’ve never tried using Adele to distract, I generally try to steer the conversation away from hot-button issues.

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