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Shelton Insights
Our take on the ever-shifting landscape of energy and the environment – and the strategies you need to market your commitment to sustainability.

The new solar buyer may surprise you

As I noted last year, solar pricing has dropped dramatically. According to Triple Pundit, PV panel costs declined 20% in both 2011 and 2012, and dropped again in 2013. We’re living in a no-money-down, easy-access-to-solar world. SolarCity promises, “For most... read more

Let’s talk about love

One of the ah-has from our soon-to-be-released 2015 Eco Pulse study is that, indeed, a company’s sustainability or social responsibility commitment IS a reason to love the brand. In fact, when we asked Americans, “Can you name a brand you love?” and then asked, “Why?”... read more

Is convenience the enemy of energy conservation?

Over the past few months, we’ve talked about some exciting new gadgets (like the Amazon Dash Button) and the role convenience plays in clinching customer loyalty. But there’s an unintended consequence related to convenience: overconsumption. We know from Eco Pulse... read more

Turning importance into action

My favorite behavioral economist, Dan Ariely, likes to say, “We are all wonderful people in the future.” We’ve seen that bear out repeatedly in our research and actual campaign work – the percentage of people who say they’ll do a thing is ALWAYS significantly higher... read more

Prius and the art of brand maintenance

I’m kind of embarrassed to admit this, but it never occurred to me that “Prius” originates from the Latin meaning “to go before” (I took two years of Latin in high school). Apparently, Toyota named it such because they felt they were ahead of the environmental... read more

My not so green Millennial

We’ve all heard the stereotype: Millennials really care about the environment! And we’ve seen the studies like the one published by Morgan Stanley that finds Millennials are three times more likely to seek employment with a company because of its stance on social... read more

So why do I need my utility, exactly?

I was at the Solar Electric Power Association’s Utility Solar Conference last week, and I was struck by a couple of things: All the presentations and POVs from utilities revolved around how much solar to build, what type of solar to build (utility scale, community or... read more

Consumer expectations just got higher

If you’re like most people who read the news about the Amazon Dash Button on April 1, you thought it was literally an April Fool’s joke. No way could there be a button you mount to your countertop that sends you more Maxwell House or Tide instantly with one press! Yes... read more

Building a B2B website that works

If you’ve visited our website lately, you’ve seen that we’ve overhauled it and, hopefully, you’ve found it easier to navigate, more engaging and on point. I’m really happy with it and think it serves as a great example of the latest, best thinking in B2B sites that... read more

Pay attention to Apple

Apple is on the move. Earlier this year, Apple was reported to have nearly $178 billion in cash reserves. As noted in a CNN report, this would be enough to buy companies like Disney, Amazon or IBM at their current market value. Any company, but especially a tech... read more

Data, data, everywhere, nor any drop to drink.

Utilities are drowning in data. Many have hourly consumption data that can pinpoint when you like to wash your clothes and when you were on vacation last summer. Most can tell you how many times you’ve made a late payment over the last ten years and what your credit... read more

Meet your new sales guy: the local bug man

Would you ask your pest control guy for help making your house more energy efficient? How about your lawn care company? Apparently it happens all the time. As I write this, I’m still trying to wrap my brain around it – in a thousand years, I wouldn’t expect the person... read more

Balance between frenemies

McDonald’s has a new commercial called “Love Is Endless,” showing the Joker making a balloon animal for Batman, Dorothy and the Wicked Witch taking a selfie, and even a red elephant and blue donkey embracing in a warm hug. It’s a great commercial with the goal... read more

Comfort is in the eye of the beholder

At Shelton Group, we believe that “comfort is king.” We think it’s important for energy-efficient home, product and program marketers to tap into deeper emotional drivers in their messaging. And we know that the idea of a “more comfortable home” has a stronger... read more
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