What Does “Home” Mean To Consumers?

Across the U.S., we’ve historically prioritized comfort in our homes. But the pandemic has changed what comfort means to us.

It’s even affected how we think about safety and security! (Hint: it’s not primarily about security systems.) Businesses in the residential building sector that don’t understand these changes risk losing touch with their key audiences.

Our latest free report explores the new intersection of comfort, safety and health at home — and the implications for your brand’s messaging strategy.

Don’t miss this opportunity to deepen your emotional connection with consumers. After all, “home is where the heart is.”

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