Once upon a time, feminine hygiene was a topic simply not mentioned in polite society – and options were limited to an aisle of single-use products. Now, times are changing, and the options have grown. What once seemed like a segment of the consumer packaged goods industry impervious to change is now undergoing profound transformation. New, reusable choices are flooding the market – choices that are better for the environment and, in most cases, work better too. Fifty-nine percent of women have used or considered using them – what will that do to your business?

• Statistics on reusable period products and the women who use them (or are considering using them)
• Discussion of why consumers are switching (hint: the environment is a big part of it)
• Market implications domestically and globally if the trend continues (and it shows no signs of stopping)
• Exploration of changes in consumer perception (how “disposable” is becoming the new “unsustainable”)