Some people say we’re all wet.
They’re right.

We’re sustainability experts who’ve been immersed in the water category for more than a decade. From creating water conservation campaigns to launching efforts to reduce ocean plastics to crafting sustainability positioning and outreach programs for a major player in the kitchen and bath sector, we get the challenges, opportunities and messaging strategies that work.

LET'S TALK

A Depth of Experience:

Kohler: Believing in Better

In 2008, Kohler had begun its sustainability journey but hadn’t begun talking about it – internally or externally. Our client team saw the benefits of doing so, knowing that by articulating what the company stands for it would catalyze action and strengthen their brand.
 
We worked them through our sustainability communications platform development process and arrived at an inspirational, authentic way of talking about Kohler’s sustainability journey that aligned with the brand promise: “Believing in Better.” As we worked with Kohler’s internal communications team to roll this out internally and externally, a flywheel effect happened …

Kohler: Safe Water for All

By 2017, “Believing in Better” had blossomed into an umbrella encompassing a variety of compelling and impactful initiatives. From signing wind PPA deals, to launching products for the developing world, to upping their Water Sense® game and More Environmentally Friendly (MEF) portfolio, Kohler proved it could lead the way in sustainability.

 

Shelton’s data makes it clear that the market expects large companies to take care of people and the planet, and what they expect companies to do, specifically, is to align their actions and commitments with the sector they’re in. In Kohler’s case, that meant clean water and sanitation for all – so the Shelton team worked as a catalyst and facilitator to align internal teams on the idea of “Safe Water for All.” Now, Kohler is its very own catalyst in driving safe water forward.

Ending Plastic Waste

In the fall of 2016, Shelton Group performed global research to better understand the future implications of plastics in the ocean. What we learned, which is obvious today but was not obvious then, is that concern about the issue would soon reach a fever pitch. Cleaning up plastic waste had major implications for both the environment and human health – and it was obvious that plastics would soon be the subject of intense criticism, regulation and deselection.
 
Shelton Group alerted one of our clients in the chemical industry to this looming reality and recommended that they commit themselves to “Ending Plastic Waste.” Our client agreed and began to build a coalition of other manufacturers, which culminated in the launch of the Alliance to End Plastic Waste and a commitment to spending $1.5 billion over the next five years to develop collection infrastructure in key Asian countries where most plastics begin their journey to the oceans.

Wasting Water is Weird

Kohler, Lowe’s, Bosch and P&G wanted to expand the market for water-conserving products – but based on our research, we knew the answer did not lie in traditional marketing and advertising. They had to get to the root of the challenge. Two-thirds of Americans said in our Pulse survey that they were concerned about freshwater supplies. But they weren’t acting on that concern. They didn’t notice when they had crossed the line from using water to wasting it – while brushing teeth, washing cars, etc. We set out to change that.

Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.

Aaron Crecy

Digital Marketing Director

Aaron is responsible for planning, executing and measuring digital marketing strategies for Shelton Group and our clients, with an emphasis on inbound, content, SEO, social media, email and paid initiatives. He constantly researches and explores new tactics and strategies to improve digital campaign performance and results.

Aaron brings to the table more than 20 years of marketing leadership experience with premium consumer-facing brands. He came to Shelton Group by way of Malibu Boats, where, as Director of Global Marketing, he oversaw strategic marketing planning and execution for multiple product lines, with specific emphasis on social media and digital. Prior to that, he served as CMO for a leading daily fantasy sports operator, guiding it from startup to the industry’s third-ranked site.

Scot Case

Senior Consultant

A sustainability strategy consultant since 1993, Scot has served as non-profit leader, as a partner in an environmental marketing firm that he grew and sold, and as an executive in a multi-billion-dollar, international company. He has published dozens of articles and case studies, was co-author of the original “Sins of Greenwashing” study, testified before Congress, and been quoted on NPR, Good Morning America, CNN, The New York Times, Business Week, and the Wall Street Journal. Scot was also highlighted in an Emmy award-winning documentary on sustainable purchasing.

Casey Ward

VP Account Services

Casey manages our relationships, growth and development with a specific group of clients that includes Environmental Defense Fund, Cotton LEADS and CertainTeed Insulation. She provides leadership and support for the account team members who manage the day-to-day processes for these clients. She contributes to strategic direction for each client and guides our creative efforts to ensure everything we do builds toward meeting – or exceeding – the client’s goals. Her ability to simultaneously see the big picture and pay close attention to the details helps her champion her clients’ needs and identify new growth opportunities for them.