Waking the Sleeping Giant
Waking the Sleeping Giant
What happens when Americans want to break up with single-use plastics and realize they can’t?
Quick question: Have you seen an image of a plastic consumer good floating in the ocean, littering a roadway or harming marine life in the last few weeks? How about on your news feeds: Have you read something lately about single-use plastic bans or about the latest Asian country refusing our trash?
My guess is you answered yes to one or both of those questions. At Shelton Group, we wanted to know how the average American would respond … and how their responses are shaping their brand expectations and purchases. So we fielded a special-topic Pulse™ poll to find out.
Want to know what we learned? Click here to read the GreenBiz article (out today) about it. And click here to download a free copy of the deck with the key results.
Americans Say ‘Enough’ to Plastic
American consumers care about the problem of plastic waste more than ever – even more than climate change, in fact, our research reveals. We polled 1,000 Americans on environmental issues, and “plastics in the ocean” ranked as their top concern. Now is the time for brands to create solutions and tell their stories. Find out more in our free report.
TAGS: Corporate Sustainability, Energy & Environmental Marketing, Environmental Issues