Waking the Sleeping Giant

by | Jun 20, 2019

Waking the Sleeping Giant

What happens when Americans want to break up with single-use plastics and realize they can’t?

Quick question: Have you seen an image of a plastic consumer good floating in the ocean, littering a roadway or harming marine life in the last few weeks? How about on your news feeds: Have you read something lately about single-use plastic bans or about the latest Asian country refusing our trash?

My guess is you answered yes to one or both of those questions. At Shelton Group, we wanted to know how the average American would respond … and how their responses are shaping their brand expectations and purchases. So we fielded a special-topic Pulse™ poll to find out.

Want to know what we learned? Click here to read the GreenBiz article (out today) about it. And click here to download a free copy of the deck with the key results.

Americans Say ‘Enough’ to Plastic

American consumers care about the problem of plastic waste more than ever – even more than climate change, in fact, our research reveals. We polled 1,000 Americans on environmental issues, and “plastics in the ocean” ranked as their top concern. Now is the time for brands to create solutions and tell their stories. Find out more in our free report.

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About the Author

Suzanne Shelton

Suzanne Shelton

Where Suzanne sees opportunity, you can bet results will follow. Drawing on her extensive knowledge of both the advertising world and the energy and environment arena, Suzanne provides unparalleled strategic insights to our clients and to audiences around North America. Suzanne is a guest columnist in multiple publications and websites, such as GreenBiz, and she speaks at around 20 conferences a year, including Sustainable Brands, Fortune Brainstorm E and Green Build.

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