These brands don’t go it alone. That’s how they lead the way.

by | Nov 29, 2018

Shelton Insight

“Reaching the finish line in the sustainability race requires a lot of prep work, good mentoring, the right tools and strategy, and most importantly – teamwork” (Shelton–Navigant Report).

Sustainability Win of the Week

Each week we cover the sustainability successes of other companies. This week, we’re excited to announce an accomplishment of our own!

Announcing the release of our new report, “Getting Your Company to the Front of the Pack: Harnessing the Complexities of Sustainability Through Teamwork,” researched and written in collaboration with Navigant, a global consulting firm in the energy and sustainability sector. The white paper lays out the steps all companies face in making sustainability central to their operations, based on insights from interviews with sustainability leaders – from Kohler, Patagonia, Seventh Generation and more – and quantitative data from Navigant on various sectors’ progress toward sustainability.

The result is a concrete set of sustainability steps all companies should take to get to the front of the pack. Bottom line: sustainability is a journey, and companies should plan to be in it for the long haul. Teamwork internally and externally is crucial to success and to achieving a competitive advantage. No matter where your company is on the sustainability journey, there’s some good advice in this report for you on the next steps. Enjoy!

News of the Week

Food waste reduction is a high priority for U.S. diners, study shows – Waste Dive

This article is a perfect reminder to finish eating all those Thanksgiving leftovers. We’ve explored the problem of food waste before on the blog. Now, new research confirms that 72% of consumers care about how companies handle food waste, and nearly half of consumers would pay more to dine at restaurants with food recovery programs in place. Restaurants such as Panera, KFC and Chipotle have long been participating in food recovery programs – and now more are following suit.

Online shopping is terrible for the environment. It doesn’t have to be. – Vox

This past weekend, millions of Americans went shopping – to take advantage of Black Friday and Cyber Monday deals. Online shopping is increasingly common, yet the environmental effects of package delivery tend to be overlooked. This article explores the carbon footprint of online retail delivery and offers potential solutions (such as electric fleets) to address rising emissions rates.

Sustainable fashion searches surged in 2018 – Forbes

Sustainable fashion is trending, with more and more consumers searching for keywords such as “vegan leather” and “organic cotton.” Research was conducted by fashion search engine Lyst, which tracked over 100 million shopping searches in the past year and monitored them for trends. Lyst has reported a 47% increase in shoppers “looking for items that have ethical and style credentials” that pertain to sustainability and the environment.

When it comes to sustainability, how does YOUR company stack up?

We’ve interviewed sustainability leaders and gathered their advice for what it takes to successfully bake sustainability into a corporate structure. Learn the stages of corporate sustainability – from initial strategy to final implementation – and get the game plan to achieve a competitive advantage by mobilizing your team.

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About the Author

Suzanne Shelton

Suzanne Shelton

Where Suzanne sees opportunity, you can bet results will follow. Drawing on her extensive knowledge of both the advertising world and the energy and environment arena, Suzanne provides unparalleled strategic insights to our clients and to audiences around North America. Suzanne is a guest columnist in multiple publications and websites, such as GreenBiz, and she speaks at around 20 conferences a year, including Sustainable Brands, Fortune Brainstorm E and Green Build.

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Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.

Aaron Crecy

Digital Marketing Director

Aaron is responsible for planning, executing and measuring digital marketing strategies for Shelton Group and our clients, with an emphasis on inbound, content, SEO, social media, email and paid initiatives. He constantly researches and explores new tactics and strategies to improve digital campaign performance and results.

Aaron brings to the table more than 20 years of marketing leadership experience with premium consumer-facing brands. He came to Shelton Group by way of Malibu Boats, where, as Director of Global Marketing, he oversaw strategic marketing planning and execution for multiple product lines, with specific emphasis on social media and digital. Prior to that, he served as CMO for a leading daily fantasy sports operator, guiding it from startup to the industry’s third-ranked site.

Scot Case

Senior Consultant

A sustainability strategy consultant since 1993, Scot has served as non-profit leader, as a partner in an environmental marketing firm that he grew and sold, and as an executive in a multi-billion-dollar, international company. He has published dozens of articles and case studies, was co-author of the original “Sins of Greenwashing” study, testified before Congress, and been quoted on NPR, Good Morning America, CNN, The New York Times, Business Week, and the Wall Street Journal. Scot was also highlighted in an Emmy award-winning documentary on sustainable purchasing.

Casey Ward

VP Account Services

Casey manages our relationships, growth and development with a specific group of clients that includes Environmental Defense Fund, Cotton LEADS and CertainTeed Insulation. She provides leadership and support for the account team members who manage the day-to-day processes for these clients. She contributes to strategic direction for each client and guides our creative efforts to ensure everything we do builds toward meeting – or exceeding – the client’s goals. Her ability to simultaneously see the big picture and pay close attention to the details helps her champion her clients’ needs and identify new growth opportunities for them.