The Tech World Talks Sustainability

by | Jan 17, 2019

Shelton Insight

56% of Americans are searching for greener (more energy-efficient, natural, sustainable, etc.) products (Eco Pulse 2018).

Sustainability Win of the Week
Every year, thousands of people flock to Las Vegas for the Consumer Electronics Show, or CES. Held annually since 1967, CES is the preeminent forum for consumer electronics companies to debut their latest and greatest innovations. Over the years, the show has witnessed several world-altering inventions: the VCR in 1970, HDTV in 1998, tablets and netbooks in 2010 and 3D printers in 2014. The innovations and inventions presented at CES each year indicate what the future has in store – and we’re excited to see that sustainability was on the list at last week’s event.For 2019, the show committed to “Making CES Green” via recycling thousands of square feet of banners and reusing millions of square feet of carpeting. And sustainability featured prominently in two main areas of the show floor: 5G and the Internet of Things (IoT) and Automotive. Subcategories included: Resilience, Smart Cities, Sustainability, Smart Homes and Vehicle Technology.Sustainable products launched at CES in 2019 included North Face’s proprietary fabric, Futurelight, created through nanotechnology. North Face touts that it is “the most waterproof and breathable fabric ever created” and “the most eco-friendly, too” because it contains none of the harmful water repellent chemicals used in most other waterproof fabrics. There are probably several chemical company representatives reading this that would refute that claim … but the claim will play well with Americans as we continue to see health be the major driver for buying greener products – especially “in me” and “on me” products.Audio brand House of Marley also debuted a line of environmentally friendly headphone and speaker hardware products featuring bamboo and recycled aluminum. And in the Smart Home and IoT category, Philips Hue introduced new smart outdoor lighting and sensors that give consumers more control over electricity usage. Finally, Continental, a maker and proponent of self-driving cars, shared an autonomous solution for “last-mile” logistics that combines driverless vehicles and delivery robots. The self-driving vehicles could even pull double duty as taxis to further reduce roadway congestion and carbon emissions.That’s just a taste. The bottom line is that product manufacturers are aligning with the market’s desire for products to be greener with no tradeoffs. And some are going the next step and creating greener products that actually offer superior performance or better benefits than the conventional version. That’s a winning approach, and it’s a key piece of the puzzle to creating a sustainable world.
News of the Week
From blockchain to microgrids: technologies that will revolutionise energy – ForbesSpeaking of technological innovation, this article highlights advancements in the renewable energy sphere. Microgrids, energy storage and fuel cells are changing the way renewable energy is generated, distributed and stored. Here’s what you need to know about the future of renewable energy and how your company can harness it.
The Alliance launches today – Alliance to End Plastic WasteThe Alliance to End Plastic Waste has finally launched! We’ve been monitoring plastic waste for a while ­– and this is the biggest commitment to ending plastic waste we’ve ever seen. The alliance of 25+ global companies, including ExxonMobil, Chevron, Procter & Gamble, SUEZ, and Henkel, has committed over $1 billion toward a number of projects over the next five years. The Alliance to End Plastic Waste is a not-for-profit organization made up of companies in which plastics play a major part of the value chain; it officially launched yesterday.

A Period of Change

Once upon a time, feminine hygiene was a topic simply not mentioned in polite society – and options were limited to an aisle of single-use products. Now, times are changing, and the options have grown. What once seemed like a segment of the consumer packaged goods industry impervious to change is now undergoing profound transformation. New, reusable choices are flooding the market – choices that are better for the environment and, in most cases, work better too. Fifty-nine percent of women have used or considered using them – what will that do to your business?

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About the Author

Suzanne Shelton

Suzanne Shelton

Where Suzanne sees opportunity, you can bet results will follow. Drawing on her extensive knowledge of both the advertising world and the energy and environment arena, Suzanne provides unparalleled strategic insights to our clients and to audiences around North America. Suzanne is a guest columnist in multiple publications and websites, such as GreenBiz, and she speaks at around 20 conferences a year, including Sustainable Brands, Fortune Brainstorm E and Green Build.

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