The people behind our purpose

by | Dec 6, 2018

Shelton Insight

“Well-intentioned consumers may be misled into purchases that do not deliver on their environmental promise” (TerraChoice’s original “Six Sins of Greenwashing” report).

Sustainability Win of the Week

(We’re making a total departure from what we normally do in this space to introduce two people we hope you all get a chance to meet.)

A purpose-driven business like ours is completely dependent on having a deeply talented, experienced, passionate team of people to do the work. We’re so fortunate to have those people on our team today…and so fortunate to have added two more: Scot Case and Julie Link!

Introducing Scot Case, our new Senior Consultant:

One of our favorite, most often cited studies at Shelton Group is the original “Six Sins of Greenwashing” study, co-authored by Scot. Since 1993, Scot has served as a sustainability consultant, working with clients such as Walmart, Johnson & Johnson, Disney, the World Bank, the White House, and the EPA. His work on greenwashing alone has encouraged businesses to take sustainability more seriously and avoid making vague assertions or claims without proof. We are excited to have Scot as part of the team as he continues to drive our business forward.

Introducing Julie Link, our new Director of Market Research:

Before joining the team, Julie served as Director of Research and Consumer Insights at Discovery, where she led projects for HGTV, DIY Network, Food Network, and the Cooking and Travel Channels. As an uncommonly right-brained researcher, Julie takes an approach to research that is highly refreshing – both to us and the sustainability and C-suite decision-makers with whom we work. She is skilled at uncovering insights that inform and inspire.

Please join us in welcoming Scot and Julie to the team! We are excited to have them on board and look forward to sharing their talents as we help you achieve your sustainability goals.

News of the Week

Kellogg sends ugly cornflakes to brewery for beer production – Environmental Leader

As part of company efforts to end food waste, Kellogg has come up with a pretty creative solution for using blemished cornflakes. Too small, too large, and overly crunchy cornflakes will now be diverted to a local brewery, which replaces a portion of its grain with the cereal. (The beer is said to have a distinct sweet flavor due to the cereal.) In 2017, Kellogg committed to halve per capita global food waste at the retail and consumer level­ – and this is one way of getting closer to that goal. Kellogg is ramping up other sustainability initiatives as well, such as its 2025 goal of 100% reusable, recyclable or compostable packaging.

Atlanta: A dark horse in sustainability innovation – Sustainable Brands

The article says it best: “Atlanta may not be the first city that comes to mind when you think of sustainability – but perhaps it should be.” As a member of the Rockefeller Foundation’s 100 Resilient Cities Initiative and as a participant in numerous sustainable design and building programs, the city is a veritable haven for sustainable business. It is a great case study – to see how sustainability can be implemented on a large scale through initiatives connecting nonprofits, government agencies, corporations, and citizens.

How companies can increase market rewards for sustainability efforts – Harvard Business School

We’ve been saying it for a while, and now more research confirms, there is a link “between public sentiment about a company’s sustainability practices and how that company is valued in the market.” Companies with overall good performance on corporate social governance can “increase their market value by carefully monitoring public sentiment about those issues and proactively addressing issues when negative stories arise,” according to research by Harvard Business School. The bottom line: pay attention to public sentiment on sustainability and tap into the issues that matter most to the public in order to drive market value. A sustainability report isn’t enough: make sure the public knows that you know what matters most to them.

When it comes to sustainability, how does YOUR company stack up?

We’ve interviewed sustainability leaders and gathered their advice for what it takes to successfully bake sustainability into a corporate structure. Learn the stages of corporate sustainability – from initial strategy to final implementation – and get the game plan to achieve a competitive advantage by mobilizing your team.

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About the Author

Suzanne Shelton

Suzanne Shelton

Where Suzanne sees opportunity, you can bet results will follow. Drawing on her extensive knowledge of both the advertising world and the energy and environment arena, Suzanne provides unparalleled strategic insights to our clients and to audiences around North America. Suzanne is a guest columnist in multiple publications and websites, such as GreenBiz, and she speaks at around 20 conferences a year, including Sustainable Brands, Fortune Brainstorm E and Green Build.

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Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.

Aaron Crecy

Digital Marketing Director

Aaron is responsible for planning, executing and measuring digital marketing strategies for Shelton Group and our clients, with an emphasis on inbound, content, SEO, social media, email and paid initiatives. He constantly researches and explores new tactics and strategies to improve digital campaign performance and results.

Aaron brings to the table more than 20 years of marketing leadership experience with premium consumer-facing brands. He came to Shelton Group by way of Malibu Boats, where, as Director of Global Marketing, he oversaw strategic marketing planning and execution for multiple product lines, with specific emphasis on social media and digital. Prior to that, he served as CMO for a leading daily fantasy sports operator, guiding it from startup to the industry’s third-ranked site.

Scot Case

Senior Consultant

A sustainability strategy consultant since 1993, Scot has served as non-profit leader, as a partner in an environmental marketing firm that he grew and sold, and as an executive in a multi-billion-dollar, international company. He has published dozens of articles and case studies, was co-author of the original “Sins of Greenwashing” study, testified before Congress, and been quoted on NPR, Good Morning America, CNN, The New York Times, Business Week, and the Wall Street Journal. Scot was also highlighted in an Emmy award-winning documentary on sustainable purchasing.

Casey Ward

VP Account Services

Casey manages our relationships, growth and development with a specific group of clients that includes Environmental Defense Fund, Cotton LEADS and CertainTeed Insulation. She provides leadership and support for the account team members who manage the day-to-day processes for these clients. She contributes to strategic direction for each client and guides our creative efforts to ensure everything we do builds toward meeting – or exceeding – the client’s goals. Her ability to simultaneously see the big picture and pay close attention to the details helps her champion her clients’ needs and identify new growth opportunities for them.