(We’re making a total departure from what we normally do in this space to introduce two people we hope you all get a chance to meet.)A purpose-driven business like ours is completely dependent on having a deeply talented, experienced, passionate team of people to do the work. We’re so fortunate to have those people on our team today…and so fortunate to have added two more: Scot Case and Julie Link!Introducing Scot Case, our new Senior Consultant:
One of our favorite, most often cited studies at Shelton Group is the original “Six Sins of Greenwashing” study, co-authored by Scot. Since 1993, Scot has served as a sustainability consultant, working with clients such as Walmart, Johnson & Johnson, Disney, the World Bank, the White House, and the EPA. His work on greenwashing alone has encouraged businesses to take sustainability more seriously and avoid making vague assertions or claims without proof. We are excited to have Scot as part of the team as he continues to drive our business forward.Introducing Julie Link, our new Director of Market Research:
Before joining the team, Julie served as Director of Research and Consumer Insights at Discovery, where she led projects for HGTV, DIY Network, Food Network, and the Cooking and Travel Channels. As an uncommonly right-brained researcher, Julie takes an approach to research that is highly refreshing – both to us and the sustainability and C-suite decision-makers with whom we work. She is skilled at uncovering insights that inform and inspire.Please join us in welcoming Scot and Julie to the team! We are excited to have them on board and look forward to sharing their talents as we help you achieve your sustainability goals.