Thank you for requesting your copy of the Shelton special-topic Pulse™ report, “Waking the Sleeping Giant: What Middle America knows about plastic waste and how they’re taking action.”
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We share the wealth of insights based on our proprietary research.
Seeing into the Future: Leveraging fringe consumer insights to build a sustainable brand in a post-Covid world
When a crisis like Covid-19 hits, ideas held by fringe consumers often flood into the mainstream. Those once-fringe ideas won’t just evaporate. They’ll shape how your company builds resilient relationships. See how.
EVs and Gen Z: The Road Ahead
The number of Americans interested in buying EVs is definitely growing. But will Gen Z end up choosing EVs, or will they leapfrog right over them? Our latest report spotlights the opportunities for utilities, brands and cities to overcome persistent barriers to buying EVs, and then explores what Gen Z’s coming of age means for EVs.
Waking the Sleeping Giant: What Middle America knows about plastic waste and how they’re taking action
Consumers care about the problem of plastic waste more than ever – more than climate change, in fact, our research reveals. Now is the time for brands to create solutions and tell their stories before the sleeping giant awakens.