Our Wasting Water is Weird campaign is a model for how brands can create more impact -- and more consumer behavior change-- together than...

Sustainability is a macro-concept; but what we need now is a little micromanagement.

Dive into the world of water for a few days, and you'll learn a lot. Here's an insider's view from the 2011 NAWC Water Summit.

Ever heard one of those ideas that makes you smack your head and go "Dang! That's a brilliant idea"? Here's one that tackles some of...

Unilever challenges the American public to take shorter showers. Ambitious and commendable; however, is it enough to motivate behavior...

Americans use more water than anybody else. And though we profess to be concerned about water shortages and say it's important that we...