Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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October 12, 2016

If your organization is committed to curbing water waste, make that commitment count with consumers

Are you, as a company or brand, committed to conserving water? If so, do you talk about it? In a way that consumers can hear you and value...

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September 28, 2016

Water conservation is the next big thing. Have consumers gotten the memo?

Here at Shelton Group, we talk a lot about consumers and energy – how they use it, how they perceive the companies that bring it to them,...

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June 16, 2016

Bottled Water vs. Water Bottles: How Can Marketing Change the Trend?

Summer has arrived! When it’s hot and you’re thirsty, what do you reach for? For a lot of Americans, it’s bottled water. In fact,...

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February 2, 2016

Super Bowl sustainability ads: Enough with the baby steps

This Sunday, as America gathers to consume (according to Wikipedia) roughly 28,000,000 pounds of chips, 1.25 billion chicken wings, and...

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January 3, 2013

Sustainability Trends to Watch for in 2013

It's a new year! So after you've headed to the gym, put down your smokes, taken up a new hobby and willed yourself to stick to your...

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July 5, 2012

Coalitions are magic

Why reinvent the wheel? Many companies are looking to solve similar societal and environmental problems, yet most companies have very...