Are you, as a company or brand, committed to conserving water? If so, do you talk about it? In a way that consumers can hear you and value...

Here at Shelton Group, we talk a lot about consumers and energy – how they use it, how they perceive the companies that bring it to them,...

Summer has arrived! When it’s hot and you’re thirsty, what do you reach for? For a lot of Americans, it’s bottled water. In fact,...

This Sunday, as America gathers to consume (according to Wikipedia) roughly 28,000,000 pounds of chips, 1.25 billion chicken wings, and...

It's a new year! So after you've headed to the gym, put down your smokes, taken up a new hobby and willed yourself to stick to your...

Why reinvent the wheel? Many companies are looking to solve similar societal and environmental problems, yet most companies have very...