Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
October 12, 2016If your organization is committed to curbing water waste, make that commitment count with consumers
Are you, as a company or brand, committed to conserving water? If so, do you talk about it? In a way that consumers can hear you and value...
September 28, 2016Water conservation is the next big thing. Have consumers gotten the memo?
Here at Shelton Group, we talk a lot about consumers and energy – how they use it, how they perceive the companies that bring it to them,...
June 16, 2016Bottled Water vs. Water Bottles: How Can Marketing Change the Trend?
Summer has arrived! When it’s hot and you’re thirsty, what do you reach for? For a lot of Americans, it’s bottled water. In fact,...
February 2, 2016Super Bowl sustainability ads: Enough with the baby steps
This Sunday, as America gathers to consume (according to Wikipedia) roughly 28,000,000 pounds of chips, 1.25 billion chicken wings, and...
January 3, 2013Sustainability Trends to Watch for in 2013
It's a new year! So after you've headed to the gym, put down your smokes, taken up a new hobby and willed yourself to stick to your...