We’re at the Intersection of Tech & Sustainability October 18, 2018 | Suzanne Shelton

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August 3, 2017

Why do we keep making it so hard for people to get what they want?

We’ve written a lot over the last year about the trend we’re seeing in our data related to a massive cultural shift we’re in the...

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April 10, 2013

Subaru’s Secrets to Sustainability Success

My wife and I just returned from a short eco-cation in West Asheville, North Carolina. Our bike-only weekend was spent perusing the...

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March 13, 2013

Brand Advocacy: Changing Perceptions of the Entrenched Consumer

In an American consumer industry well over 200 years old, countless firearm “technological advances” have come along. Improvements to...

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March 6, 2013

The Right Words for Selling Solar

Want to sell solar? Lead your marketing efforts with "controlling energy costs," not "save the planet." Our Energy Pulse™ 2012 research...

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February 28, 2013

Cannabis, Cats and Collaborative Consumption

This year, my wife and I will spend our anniversary in a fairly unique location: a garage. The riding mower has been replaced with some...

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February 28, 2013

Are we giving up too much in the name of sustainability?

First, let me state for the record that I think technological advancement is a wonderful thing. I love the conveniences new technologies...