We know from our research and practical experience that if we want to create behavior change, especially related to the environment, we...

Our 2012 Energy Pulse™ survey, which just published a few weeks ago, revealed an increase in almost every consumer misperception we...

When my 11-year-old air conditioner went out in the midst of 100+ degree weather, the first question I asked my contractor was: “How much...

I make a point to do the things we ask consumers to do on behalf of our clients – in part because I’m what our segmentation system...

Want microbrew fans to check out your new canned beer? Convince them that the packaging doesn't create a flavor sacrifice.

Love 'em or hate 'em, GMO's are in the news and bubbling up as a topic of conversation. This is the first in a three part series examining...