Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
January 17, 2013Nostalgia as a Behavior Change Motivator
We know from our research and practical experience that if we want to create behavior change, especially related to the environment, we...
November 29, 2012You can’t get anybody into a 12-step program if they don’t think they have a problem.
Our 2012 Energy Pulse™ survey, which just published a few weeks ago, revealed an increase in almost every consumer misperception we...
October 10, 2012The Great Replacement Boom, Part Two: Challenges to Energy Efficiency
When my 11-year-old air conditioner went out in the midst of 100+ degree weather, the first question I asked my contractor was: “How much...
September 13, 2012The Trouble with Green Building
I make a point to do the things we ask consumers to do on behalf of our clients – in part because I’m what our segmentation system...
September 6, 2012Cans or Bottles?
Want microbrew fans to check out your new canned beer? Convince them that the packaging doesn't create a flavor sacrifice.