Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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October 28, 2010

The contractor is the key. Just ask my mom and dad.

A reminder for utilities and retailers: contractors are your best friends.

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October 21, 2010

We need a bigger carrot and a bigger stick.

Motivating the hold-outs on energy efficiency requires more pushing than we've needed in the past -- and that looks like higher incentives...

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September 23, 2010

The advertising industry is thinking about motivation the wrong way

It's not about motivating people to buy a product; it's about inspiring people to motivate themselves.

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October 15, 2009

Bridging the Apathy Gap

We have long preached that screaming "save money!" at consumers isn't enough to get them to make energy efficient upgrades to their homes....