Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

Read more

May 18, 2017

2 Lessons from the Bottom of the Cereal Box

We eat a lot of cereal at Shelton Group. (You may have seen the evidence – our business cards are made from the emptied boxes.) My...

Read more

March 15, 2017

Upselling Insulation Isn’t Easy – So We Made an App

If you’ve ever built or remodeled your home, you remember the sort of images that were flitting around in your brain - hardwood floors,...

Read more

March 2, 2017

Glass Recycling: A Problem of Alignment

When it comes to recycling, I’m spoiled – I have single-stream, curbside recycling pickup at my house here in Knoxville. When the city...

Read more

June 16, 2016

Bottled Water vs. Water Bottles: How Can Marketing Change the Trend?

Summer has arrived! When it’s hot and you’re thirsty, what do you reach for? For a lot of Americans, it’s bottled water. In fact,...

Read more

April 19, 2016

Why Business Is Good for Earth Day

The health of our air and water in the U.S. has come a long way since Earth Day was first celebrated in 1970. So has corporate...

Read more

September 9, 2015

4 things we can learn from California drought communications campaigns

One of my coworkers here at Shelton Group lived in San Francisco during Jerry Brown’s first time around as governor. When the drought of...