Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
May 18, 20172 Lessons from the Bottom of the Cereal Box
We eat a lot of cereal at Shelton Group. (You may have seen the evidence – our business cards are made from the emptied boxes.) My...
March 15, 2017Upselling Insulation Isn’t Easy – So We Made an App
If you’ve ever built or remodeled your home, you remember the sort of images that were flitting around in your brain - hardwood floors,...
March 2, 2017Glass Recycling: A Problem of Alignment
When it comes to recycling, I’m spoiled – I have single-stream, curbside recycling pickup at my house here in Knoxville. When the city...
June 16, 2016Bottled Water vs. Water Bottles: How Can Marketing Change the Trend?
Summer has arrived! When it’s hot and you’re thirsty, what do you reach for? For a lot of Americans, it’s bottled water. In fact,...
April 19, 2016Why Business Is Good for Earth Day
The health of our air and water in the U.S. has come a long way since Earth Day was first celebrated in 1970. So has corporate...
September 9, 20154 things we can learn from California drought communications campaigns
One of my coworkers here at Shelton Group lived in San Francisco during Jerry Brown’s first time around as governor. When the drought of...