Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
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May 18, 2017
2 Lessons from the Bottom of the Cereal BoxWe eat a lot of cereal at Shelton Group. (You may have seen the evidence – our business cards are made from the emptied boxes.) My...
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March 15, 2017
Upselling Insulation Isn’t Easy – So We Made an AppIf you’ve ever built or remodeled your home, you remember the sort of images that were flitting around in your brain - hardwood floors,...
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March 2, 2017
Glass Recycling: A Problem of AlignmentWhen it comes to recycling, I’m spoiled – I have single-stream, curbside recycling pickup at my house here in Knoxville. When the city...
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June 16, 2016
Bottled Water vs. Water Bottles: How Can Marketing Change the Trend?Summer has arrived! When it’s hot and you’re thirsty, what do you reach for? For a lot of Americans, it’s bottled water. In fact,...
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April 19, 2016
Why Business Is Good for Earth DayThe health of our air and water in the U.S. has come a long way since Earth Day was first celebrated in 1970. So has corporate...
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September 9, 2015
4 things we can learn from California drought communications campaignsOne of my coworkers here at Shelton Group lived in San Francisco during Jerry Brown’s first time around as governor. When the drought of...