Want microbrew fans to check out your new canned beer? Convince them that the packaging doesn't create a flavor sacrifice.

Who knew there was a recycling problem with hockey sticks? One enterprising retailer is leveraging the problem to connect with their...

Love 'em or hate 'em, GMO's are in the news and bubbling up as a topic of conversation. This is the first in a three part series examining...

Creating/changing habits: 1). Take a single step and repeat 20 times 2).Continue to build upon change with repetition for desired results

Cost-cutting measures are boosting some companies' profits. And those same measures are often efforts that could be classified as...

Many CPG companies are keeping their prices the same but reducing the amount of product that money buys you. KC has a new solution to that...