Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
July 10, 2013ENERGY STAR® is a powerful persuader for consumers
Our Eco Pulse ™ 2013 study tells us that about a quarter of consumers want to see third-party certifications on green products.
July 8, 2013How do consumers know a product is green?
Almost a third of respondents pick out green products based on the brand or corporate story.
July 1, 2013Does your product have a “but” attached to it?
If your green product is undermined by your company’s reputation for sustainability, there are proactive steps you can take.
May 8, 2013How to Change the World
I bought my two-year-old daughter a new pair of shoes this past weekend. It came down to the pink Converse low-tops vs. the pink TOMS Mary...
April 3, 2013Why on earth do we still need Earth Day?
A few weeks ago on LinkedIn, Joel Makower posted a rework of his article from last year declaring green marketing dead. I posted a response...