Our Eco Pulse ™ 2013 study tells us that about a quarter of consumers want to see third-party certifications on green products.

Almost a third of respondents pick out green products based on the brand or corporate story.

If your green product is undermined by your company’s reputation for sustainability, there are proactive steps you can take.

I bought my two-year-old daughter a new pair of shoes this past weekend. It came down to the pink Converse low-tops vs. the pink TOMS Mary...

A few weeks ago on LinkedIn, Joel Makower posted a rework of his article from last year declaring green marketing dead. I posted a response...

Ever heard this one: “Yes, I agree, it’s important that we tell our sustainability story … but how’s it going to help us sell more...