Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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July 10, 2013

ENERGY STAR® is a powerful persuader for consumers

Our Eco Pulse ™ 2013 study tells us that about a quarter of consumers want to see third-party certifications on green products.

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July 8, 2013

How do consumers know a product is green?

Almost a third of respondents pick out green products based on the brand or corporate story.

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July 1, 2013

Does your product have a “but” attached to it?

If your green product is undermined by your company’s reputation for sustainability, there are proactive steps you can take.

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May 8, 2013

How to Change the World

I bought my two-year-old daughter a new pair of shoes this past weekend. It came down to the pink Converse low-tops vs. the pink TOMS Mary...

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April 3, 2013

Why on earth do we still need Earth Day?

A few weeks ago on LinkedIn, Joel Makower posted a rework of his article from last year declaring green marketing dead. I posted a response...

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August 16, 2012

Your good deeds WILL be rewarded

Ever heard this one: “Yes, I agree, it’s important that we tell our sustainability story … but how’s it going to help us sell more...