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September 12, 2013

“Made in the USA” counts with consumers

And so do “chemicals of concern” and recycling. For our Eco Pulse™ 2013 study, we asked respondents to choose the three most...

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September 11, 2013

Don’t put those green products in a separate aisle

Most people simply never visit the “green ghetto” in grocery stores.Two keys to selling green products is to make the purchase...

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August 6, 2013

Consumers need free trials, coupons and money-back guarantees to help them try green cleaning products

Our Eco Pulse™ 2013 research tells us that most American consumers feel a strong attraction to the idea of natural cleaning products. But...

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August 1, 2013

Consumers are avoiding disposable paper products. They need to hear more about sustainable forestry – and soon!

We’re seeing a dramatic shift in the disposable paper product category. In our Eco Pulse™ 2013 survey, 30 percent of respondents said...

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July 29, 2013

Nagged by the rags: The daunting task of buying clothes made in the U.S.A.

As a busy mom, student and writer, the idealistic, cause-embracing days of youth had long given way to more practical realities. But over...

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July 25, 2013

Before your company uses a “no VOC” message, you’ve got to explain it first

Indoor air quality is on the American radar screen, but "no VOCs" is not.

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Suzanne Shelton

President and CEO

Suzanne is the voice and the vision of Shelton Group. Drawing on her extensive experience in energy and the environment – and 25+ years in the marketing and advertising industry – Suzanne provides high-level strategic insights for our clients and guidance for our research and creative departments. She regularly speaks at conferences around the country, including Sustainable Brands, Fortune Brainstorm E and the International Builders’ Show, and serves as a guest columnist for publications like Fast Company, Green Builder and GreenBiz.com.

Susannah Enkema

VP Research & Insights

Susannah directs our research team and plays a key role in extracting the nuggets of information that pave the way for recommended marketing strategies and creative approaches. Susannah has nearly two decades of market research and strategy experience, including her role as president of SE Consulting, where she led the services for the likes of DIY Network and the makers of GORE-TEX®.

Matt Brass

VP Creative

Matt steers the creative department in concepting, designing and producing campaigns. He ensures sound strategy and deep insights inform everything his team develops, and works closely with the accounts department to ensure copy and designs will meet our clients’ goals. As a designer and filmmaker himself, he’s also a principal contributor to all of Shelton’s in-house photography and videography work.

Courtnay Hamachek

VP Operations

Courtnay oversees our day-to-day operations to keep us running smoothly and support our growth. She establishes project management systems and processes to help our teams anticipate bottlenecks, prevent process issues, and keep projects on time and on target. Courtnay has built extensive experience over 25 years in all aspects of marketing, from account services and project management to design and production.