And so do “chemicals of concern” and recycling. For our Eco Pulse™ 2013 study, we asked respondents to choose the three most important things that companies should be doing that might positively impact their purchase decisions.
Most people simply never visit the “green ghetto” in grocery stores.Two keys to selling green products is to make the purchase experience affordable and convenient.
Consumers need free trials, coupons and money-back guarantees to help them try green cleaning products
Our Eco Pulse™ 2013 research tells us that most American consumers feel a strong attraction to the idea of natural cleaning products. But when faced with a purchase decision, they are primarily swayed by efficacy – does it really work?
Consumers are avoiding disposable paper products. They need to hear more about sustainable forestry – and soon!
We’re seeing a dramatic shift in the disposable paper product category. In our Eco Pulse™ 2013 survey, 30 percent of respondents said they avoid buying disposable products like plates, cups and paper towels.
As a busy mom, student and writer, the idealistic, cause-embracing days of youth had long given way to more practical realities. But over time, our family has made a number of habit changes in an effort to live as ethically, sustainably and healthfully as possible – always, by necessity, with budget in mind.