September 12, 2013“Made in the USA” counts with consumers
And so do “chemicals of concern” and recycling. For our Eco Pulse™ 2013 study, we asked respondents to choose the three most...
September 11, 2013Don’t put those green products in a separate aisle
Most people simply never visit the “green ghetto” in grocery stores.Two keys to selling green products is to make the purchase...
August 6, 2013Consumers need free trials, coupons and money-back guarantees to help them try green cleaning products
Our Eco Pulse™ 2013 research tells us that most American consumers feel a strong attraction to the idea of natural cleaning products. But...
August 1, 2013Consumers are avoiding disposable paper products. They need to hear more about sustainable forestry – and soon!
We’re seeing a dramatic shift in the disposable paper product category. In our Eco Pulse™ 2013 survey, 30 percent of respondents said...
July 29, 2013Nagged by the rags: The daunting task of buying clothes made in the U.S.A.
As a busy mom, student and writer, the idealistic, cause-embracing days of youth had long given way to more practical realities. But over...
July 25, 2013Before your company uses a “no VOC” message, you’ve got to explain it first
Indoor air quality is on the American radar screen, but "no VOCs" is not.