There are several rules to live by when it comes to green packaging. Starting with understanding that consumers don't care that much about...

We've just tested several greener packaging innovations on focus groups. The results weren't what we expected.

Packaging can be a reason for a consumer to buy -- or not to buy -- your product. And the packaging industry is giving consumers lots to...

There's a new bag coming to a store near you...and soon we'll get a sneak preview to share with you all.

As marketers we all want to know: What's next on the horizon? What's the next big idea? Here a few ideas that are engaging conversation.

Many CPG companies are keeping their prices the same but reducing the amount of product that money buys you. KC has a new solution to that...