Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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September 22, 2011

If you can’t prove it, don’t say it.

There are several rules to live by when it comes to green packaging. Starting with understanding that consumers don't care that much about...

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May 25, 2011

Alas, packaging’s not the Holy Grail

We've just tested several greener packaging innovations on focus groups. The results weren't what we expected.

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March 3, 2011

Packaging innovations to watch

Packaging can be a reason for a consumer to buy -- or not to buy -- your product. And the packaging industry is giving consumers lots to...

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February 24, 2011

The next phase in the SunChips saga

There's a new bag coming to a store near you...and soon we'll get a sneak preview to share with you all.

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January 13, 2011

Inspiration comes from everywhere

As marketers we all want to know: What's next on the horizon? What's the next big idea? Here a few ideas that are engaging conversation.

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November 4, 2010

A Win-Win-Win for Kimberly Clark

Many CPG companies are keeping their prices the same but reducing the amount of product that money buys you. KC has a new solution to that...