Want microbrew fans to check out your new canned beer? Convince them that the packaging doesn't create a flavor sacrifice.

Put yourself in the shoes of a mainstream consumer and head to the grocery store determined to buy a green product or two. You'll be...

Of all the things your company can do to "prove" you're green, the ones that make it easy for consumers are the winners

As more and more consumers look on-pack to determine if a product is green, who's doing it right despite all the challenges?

Love 'em or hate 'em, GMO's are in the news and bubbling up as a topic of conversation. This is the first in a three part series examining...

Greening up your packaging isn't as easy as it seems. Consumers have one view of what's green and what's not in packaging, and the reality...