3 thumbs up and 3 thumbs down predictions for 2011 - Larger sustainability trends look promising while energy efficiency looks less...

Sharing, one of life's little lessons that we learned (or should have learned) in kindergarten, means more than just "playing nice" –...

As with any behavior change, dieters achieve true success when they are intrinsically motivated and in it for the long haul. Here's some...

What else needs to happen to make America go solar?

If you read our blog much you know that we're constantly in the field researching mainstream consumers, probing to find out how they think...

If you've read our blog or heard any of us speak at a conference you know that we consistently make the point that mainstream consumers...