Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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September 14, 2009

Can friends make their friends make more sustainable choices?

The cover of the Sunday New York Times magazine screamed, "Are your friends making you fat?" You may have seen the studies talked about in...

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August 6, 2009

Information doesn’t equal action

If you've read our blog or heard any of us speak at a conference you know that we consistently make the point that mainstream consumers...

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August 3, 2009

Does it really matter why people buy green?

In a recent blog post, our friend and fellow blogger Joel Makower lamented the lack of progress for green products becoming synonymous with...

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July 21, 2009

Tapping into the right emotions – but what are they?

For years, marketers have been exhorted to appeal to consumers’ emotions to gain increased relevance in the daily lives of their...

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June 18, 2009

Why a green positioning is still viable – especially in this economy.

Our 2009 Eco Pulse study will be released on Monday and, among other things, it answers the question, “Will consumers still spend money...

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February 13, 2009

Don’t believe everything you read

Sustainable Life Media posted something interesting -- and a bit misleading -- from J. D. Power a couple of days ago. The folks at J.D....