The cover of the Sunday New York Times magazine screamed, "Are your friends making you fat?" You may have seen the studies talked about in...

If you've read our blog or heard any of us speak at a conference you know that we consistently make the point that mainstream consumers...

In a recent blog post, our friend and fellow blogger Joel Makower lamented the lack of progress for green products becoming synonymous with...

For years, marketers have been exhorted to appeal to consumers’ emotions to gain increased relevance in the daily lives of their...

Our 2009 Eco Pulse study will be released on Monday and, among other things, it answers the question, “Will consumers still spend money...

Sustainable Life Media posted something interesting -- and a bit misleading -- from J. D. Power a couple of days ago. The folks at J.D....