Assuming the economy doesn't drastically improve in 2010, there are six insights from 2009 that should continue and gain strength in 2010. ...

Everybody wants a silver bullet. Unfortunately, there's not one. Solving half the problem just doesn't cut it - whether you're talking...

Consumers are still buying green products, even in this economy. Why? One reason is their health. So does that make "going green" the...

Never waste a good recession. Align your marketing with the transparency demands of consumers and come out the other side a stronger, more...

There's been a lot of coverage in Environmental Leader this week about the companies defecting from the US Chamber of Commerce over...

Building a marketing campaign around a medium because it's "totally cool" is a really bad idea. Mediums are just communication channels. ...