Consumers can smell a rat...so don't try to slap a green message on your product label if it's not real. And follow these six guidelines...

Men and women shop for products differently -- and since women are the early adopters of all things green, it's important to understand...

Among the many blogs, e-newsletters and web sites that I track on a regular basis, GreenBiz.com ranks as one of my favorites. One of the...

Another year, another round of super bowl commercial hits and misses. I was excited to see that a few more creative concepts broke through...

As marketers we often talk out of both sides of our mouths, telling consumers to buy and to conserve all in one breath. What's a consumer...

There's clearly a difference consumers can smell between talking the talk and walking the talk. So what happens if you don't package the...