Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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October 5, 2011

Performance Anxiety

Many consumers are complaining in focus groups that green products don't perform as well as conventional ones. We've quantified it, and...

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September 22, 2011

If you can’t prove it, don’t say it.

There are several rules to live by when it comes to green packaging. Starting with understanding that consumers don't care that much about...

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August 31, 2011

Interpreting the Nielsen study…or Why Indonesia is waaaaay more concerned about global warming than America.

Though the messages that work best to promote a green product vary by country, their is a universal thread: everyone responds to messaging...

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August 25, 2011

Let’s be clear – transparency is here to stay.

CONSUMERS WANT TO HEAR YOUR CORPORATE STORY! IN fact, it's becoming harder for them to believe a product is green if they don't know...

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August 17, 2011

Should sustainability leverage shame and guilt?

The second in a series about guilt and shame and the role both play (and don't play) in motivating mainstream Americans to make more...

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June 6, 2011

Cracking the code on the GreenWorks conundrum

A few weeks ago I wrote a response to the New York Times article that declared the green movement all but dead. Their declaration was...