Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
October 5, 2011Performance Anxiety
Many consumers are complaining in focus groups that green products don't perform as well as conventional ones. We've quantified it, and...
September 22, 2011If you can’t prove it, don’t say it.
There are several rules to live by when it comes to green packaging. Starting with understanding that consumers don't care that much about...
August 31, 2011Interpreting the Nielsen study…or Why Indonesia is waaaaay more concerned about global warming than America.
Though the messages that work best to promote a green product vary by country, their is a universal thread: everyone responds to messaging...
August 25, 2011Let’s be clear – transparency is here to stay.
CONSUMERS WANT TO HEAR YOUR CORPORATE STORY! IN fact, it's becoming harder for them to believe a product is green if they don't know...
August 17, 2011Should sustainability leverage shame and guilt?
The second in a series about guilt and shame and the role both play (and don't play) in motivating mainstream Americans to make more...