Unilever challenges the American public to take shorter showers. Ambitious and commendable; however, is it enough to motivate behavior...

For mainstream consumers, deciding which green product to buy is ultimately about deciding which brand they trust. And they trust what...

Consumer attitudes about energy efficiency and sustainability are shifting rapidly. We captured all the ups and downs this year and...

I was disheartened to read a story in the New York Times this Sunday that revealed that several Department of Energy facilities have not...

For years, marketers have been exhorted to appeal to consumers’ emotions to gain increased relevance in the daily lives of their...