Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
November 18, 2010The Sound of One Hand Clapping
Unilever challenges the American public to take shorter showers. Ambitious and commendable; however, is it enough to motivate behavior...
July 22, 2010Brand matters
For mainstream consumers, deciding which green product to buy is ultimately about deciding which brand they trust. And they trust what...
December 10, 2009What we all learned in 2009
Consumer attitudes about energy efficiency and sustainability are shifting rapidly. We captured all the ups and downs this year and...
August 24, 2009Oh sigh. Get your own house in order before you tell your customers what to do.
I was disheartened to read a story in the New York Times this Sunday that revealed that several Department of Energy facilities have not...
July 21, 2009Tapping into the right emotions – but what are they?
For years, marketers have been exhorted to appeal to consumers’ emotions to gain increased relevance in the daily lives of their...