Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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November 18, 2010

The Sound of One Hand Clapping

Unilever challenges the American public to take shorter showers. Ambitious and commendable; however, is it enough to motivate behavior...

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July 22, 2010

Brand matters

For mainstream consumers, deciding which green product to buy is ultimately about deciding which brand they trust. And they trust what...

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December 10, 2009

What we all learned in 2009

Consumer attitudes about energy efficiency and sustainability are shifting rapidly. We captured all the ups and downs this year and...

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August 24, 2009

Oh sigh. Get your own house in order before you tell your customers what to do.

I was disheartened to read a story in the New York Times this Sunday that revealed that several Department of Energy facilities have not...

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July 21, 2009

Tapping into the right emotions – but what are they?

For years, marketers have been exhorted to appeal to consumers’ emotions to gain increased relevance in the daily lives of their...