Put yourself in the shoes of a mainstream consumer and head to the grocery store determined to buy a green product or two. You'll be...

The FTC's Green Guides, open now for comment, are a step in the right direction. But there are still some areas that need clarification.

In with the new rules; out with the old claims. That's good news for consumers -- are your packaging claims ready?

Tossing your hat into the green ring lightly is frought with peril. Understand the three biggest landmines/repercussions before you pursue...