A few weeks ago I wrote a response to the New York Times article that declared the green movement all but dead. Their declaration was...

Are your company and you products creating real value - or simply borrowing it from other places? Or, why cheeseburgers should really cost...

Bottom line, shock value does not move Americans to go green. Shame on agencies and clients who keep going down that path

We can only worry about so many things at once. And right now the worry is the economy, not the environment.

As with any behavior change, dieters achieve true success when they are intrinsically motivated and in it for the long haul. Here's some...

The FTC's Green Guides, open now for comment, are a step in the right direction. But there are still some areas that need clarification.