Consumers are more comfortable when choices are simple and clear. Is it self-evident to say that homeowners are more likely to take...

Real information and an emotional appeal help counteract urban legends about smart meters.

Working together, manufacturers, utilities, retailers and contractors can help homeowners pick the right energy-efficient heating,...

By joining forces, they could create win-wins on some of their toughest problems. Three-quarters of American homes need energy efficiency...

There is no better test of a utility’s relationship with its customers than an epic outage.

Marketing of proactive improvements should be directed to both consumers and contractors.