As March Madness got started, the Alliance to Save Energy named its Elite Eight, the eight most energy-efficient campuses with teams in the...

We tend to look to technology as a sort of savior. But it wasn't that long ago that, for the majority, videoconferencing and email didn’t...

Happy New Year (well, almost)! You'll recall that earlier in 2012 I offered up brief reviews of a handful of sustainable tech products, and...

"Saving money" is not a rational, logical benefit backed up by cost-benefit equations and organized spreadsheets. It's a highly emotional...

Creating satisfied energy efficient consumers requires two key marketing approaches.

Driving into work this morning I heard three radio commercials in a row that used "save money" as the key benefit. One was for car...