As I write this, we’re wrapping up the analysis of our new Energy Pulse 2014 report. In a recent conversation about the results, I noted...

My role, as usual, was to give the American consumer perspective and answer the question, “How do we market this energy-conserving and/or...

Each April, I look forward to the product launches, promotional campaigns and environmental press coverage sparked by Earth Day. While we...

Customer satisfaction is a nebulous concept. And it’s particularly challenging for a sector that doesn’t exactly “feel the love”...

According to Lawrence Berkeley National Lab, utilities spent $6.9 billion in 2012 on rebate programs – all designed to nudge Americans to...

We tend to look to technology as a sort of savior. But it wasn't that long ago that, for the majority, videoconferencing and email didn’t...