Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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March 17, 2011

Changing behaviors in 21 simple steps

Creating/changing habits: 1). Take a single step and repeat 20 times 2).Continue to build upon change with repetition for desired results

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February 17, 2011

The value of a laugh

Why so serious? When creating sustainability messages to motivate consumers, remember they are actual people, who enjoy/respond to a good...

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October 21, 2010

Saving money is an empty promise

We've motivated Americans to make some energy efficient purchases with the promise of saving money. The problem is they're not seeing the...

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October 21, 2009

“Saving money” may be a promise you can’t keep

I'm no psychologist, but I'm about to play one in my blog: The human brain doesn't like incompletes. Read a few self help books and you'll...

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March 5, 2009

Yes, but who?

I went to the Alliance to Save Energy's Great Energy Efficiency Day on Capitol Hill yesterday with two questions in mind: 1) Amidst all the...