Sustainability News & Insights
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March 17, 2011Changing behaviors in 21 simple steps
Creating/changing habits: 1). Take a single step and repeat 20 times 2).Continue to build upon change with repetition for desired results
February 17, 2011The value of a laugh
Why so serious? When creating sustainability messages to motivate consumers, remember they are actual people, who enjoy/respond to a good...
October 21, 2010Saving money is an empty promise
We've motivated Americans to make some energy efficient purchases with the promise of saving money. The problem is they're not seeing the...
October 21, 2009“Saving money” may be a promise you can’t keep
I'm no psychologist, but I'm about to play one in my blog: The human brain doesn't like incompletes. Read a few self help books and you'll...