The advertising industry's catching on. Adweek does a nice job of covering the key takeaways of our Energy Pulse study.

A reminder for utilities and retailers: contractors are your best friends.

We've motivated Americans to make some energy efficient purchases with the promise of saving money. The problem is they're not seeing the...

Moms are a great target. But you need to know a few ground rules before you create advertising for them.

External rewards may lead to initial "good" behaviors...but likely not permanent ones. Tap into intrinsic, self-motivating rewards to...

A utility in Florida learned the hard way that if you claim to be a company "with a heart and a conscience" on your Web site, you'd better...