Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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August 6, 2015

Is energy efficiency broken?

If you’re a regular Shelton Group client, reader or follower, you’ve heard our party line about the problems with successfully...

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September 10, 2014

Utilities: capture your customers’ attention through innovation

Consumers have a tendency to think of their utility only when they have reasons to grumble: higher-than-expected bills, power outages,...

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May 1, 2013

AESP: A Marketing Supercharge

Marketing and Implementation: Strategies to Supercharge Your Programs is the theme of this year's AESP Spring Conference & Expo. Here are...

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April 18, 2013

Stop selling the drill.

We've just released our Utility Pulse study showing the continued decline in consumer participation in energy efficiency. In fact, we're so...

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April 17, 2013

Teaching Them to Fish Efficiently

You know the old saying, “Give a man a fish and you feed him for a day, teach a man to fish and you feed him for a lifetime"? We think...

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April 11, 2013

Making More Friends

We recently wrapped up analysis of our 2013 Utility Pulse study, in which we uncovered a wealth of information about the sometimes rocky...