Some folks think Plug-In Electric Hybrids are The Answer to our energy problems. Not so much from a consumer perspective, given the...

The Home Star program, currently being debated on Capital Hill, changes the game for consumers. Marketed appropriately, it could create...

Assuming the economy doesn't drastically improve in 2010, there are six insights from 2009 that should continue and gain strength in 2010. ...

All four of our studies this year point to a gap between intention and action – so much so that we've actually created a discount...

I'm no psychologist, but I'm about to play one in my blog: The human brain doesn't like incompletes. Read a few self help books and you'll...

There's been some buzz lately about the forthcoming Cash for Clunkers for Appliances program. The problem is, as the program is conceived...