Sustainability News & Insights

We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.

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March 22, 2010

Plug-in electric hybrids and the anti-value proposition

Some folks think Plug-In Electric Hybrids are The Answer to our energy problems. Not so much from a consumer perspective, given the...

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March 11, 2010

The consumer case for the Home Star program

The Home Star program, currently being debated on Capital Hill, changes the game for consumers. Marketed appropriately, it could create...

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December 15, 2009

Six consumer trends to watch for 2010

Assuming the economy doesn't drastically improve in 2010, there are six insights from 2009 that should continue and gain strength in 2010. ...

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October 29, 2009

Applying the Principals of Persuasion

All four of our studies this year point to a gap between intention and action – so much so that we've actually created a discount...

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October 21, 2009

“Saving money” may be a promise you can’t keep

I'm no psychologist, but I'm about to play one in my blog: The human brain doesn't like incompletes. Read a few self help books and you'll...

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September 10, 2009

The clunkers are still clunkers if they stay on the grid

There's been some buzz lately about the forthcoming Cash for Clunkers for Appliances program. The problem is, as the program is conceived...