Meet Generation We. They're under age 15, they're influential, and they're talking with their parents about sustainability.

What's the latest from Sustainable Brands 2011 conference? Check it out here.

A few weeks ago I wrote a response to the New York Times article that declared the green movement all but dead. Their declaration was...

It's easy to offer 20% off. But is it necessary? Is it working?

At the risk of being voted off the sustainability island, I’m going to say something that might be considered heretical. It doesn’t...

Creating/changing habits: 1). Take a single step and repeat 20 times 2).Continue to build upon change with repetition for desired results