We've just released our Utility Pulse study showing the continued decline in consumer participation in energy efficiency. In fact, we're so...

Want to sell solar? Lead your marketing efforts with "controlling energy costs," not "save the planet." Our Energy Pulse™ 2012 research...

Our nation's utilities are at the top of the "blame" list for rising prices (for the first time in eight years) and Americans are growing...

What happens when an ad's not really an ad? When information is really entertainment? Engagement. Connection. Action. Here's a...

Are your customers or employees tuning out? It might not be apathy – it could be that you're not painting the right picture for...

How much progress have we made in 20 years? And how hard will it be moving forward?