Sustainability News & Insights
We have the experience and knowledge necessary to provide valuable sustainability insights. Take a look at what's happening in our world below.
April 18, 2013Stop selling the drill.
We've just released our Utility Pulse study showing the continued decline in consumer participation in energy efficiency. In fact, we're so...
March 6, 2013The Right Words for Selling Solar
Want to sell solar? Lead your marketing efforts with "controlling energy costs," not "save the planet." Our Energy Pulse™ 2012 research...
January 31, 2013Utility rates are up slightly – will consumer frustration be up big time?
Our nation's utilities are at the top of the "blame" list for rising prices (for the first time in eight years) and Americans are growing...
August 16, 2012How I connected with Tom Hanks’ Electric City
What happens when an ad's not really an ad? When information is really entertainment? Engagement. Connection. Action. Here's a...
May 10, 2012Sometimes, you’ve got to get visible.
Are your customers or employees tuning out? It might not be apathy – it could be that you're not painting the right picture for...